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Does Tim conway do old MacDonald geico commercial? He used to seduce his way to a corner room with extra towels. These days, he needs Kayak just to get in the front door. While continuing to position the travel-search site as a simple, effective tool in a world of comically inefficient alternatives, the agency is shifting the focus from flights to hotels.

So, the campaign is getting gussied up a bit. The crooner—the latest in a string of oddball characters—is the first to get two spots to himself, a and a And they've paired the ads in a fun way on cable in recent weeks. So, maybe things aren't so grim for the old dirtbag after all.

The new spot is New York-based agency Barton F. The new, longer, spot will air in the same ad break as the original, so the spots act as oleaginous bookends. Previous ads sought to help folks book vacations using only their minds and also during brain surgery.

AWS Deloitte Genpact. Events Innovation Festival.